Solo Attorney Marketing: 2018 Trends

The are two digital marketing trends that solo attorneys need to know about that make your marketing budget stretch and deliver real value in the form of authority building, reputation building, and generating leads for new clients while offering added value to your current clients. Video for solo attorney marketing Video isn’t just an emerging marketing technology, it is here to stay! Video enables both broadcasting possibilities and interactive uses. Let’s look at ways solo attorneys can use videos. Video Content for Law Firm Inbound Continue reading →

6 inbound marketing techniques every law firm should use

Inbound marketing is designed to draw prospective law firm clients to you. The idea is to turn searchers for information and services into observers, observers into clients, and clients into fans! These techniques are about getting the ears (and eyes) of the clients you want to have – once you have that opportunity you’re going to need to make the engagement happen, but that’s not what we’re focusing on in this article. In this article we will share 6 of the inbound marketing techniques every Continue reading →

“Radical Generosity” – TEDx LadyBirdLake

Good things are worth the wait. TED’s process for publishing talks on the youtube channel takes time, but my talk from TEDx LadyBirdLake, “Radical Generosity” is live! Doing what you can with what you have, is often an ingrained value as a result of adversity and scarcity. The desire to leave a positive legacy in our community is not rare. But, often the very practical needs of supporting our own families, paying our bills, and meeting our basic needs push giving and service to our Continue reading →

Behind the scenes of a TEDx talk

TED stands for Technology, Education, and Design. TEDx are independently run, community & grassroots organized, but are still licensed by the TED organization. TED talk is a descriptive for the types of talks that are given at these events. Speaking at TEDx has been on my bucket list for some time, but I was incredibly excited to be able to cross it off the list in early May. The rules for TEDx talks are the same as for TED talks. The talk can be no Continue reading →

Video didn’t kill the radio star

I love Radio. Video did not kill the radio star. There, I said it. I know that inbound marketing content creators are not supposed to love radio. But I do. The current and emerging marketing trend for video is coming at you from every side. I’ve dipped my toe into that pond – with moderate success. But even if i found incredible success with video, I believe that my long-term love will remain radio. Why? Because it is about substance more than form. It is Continue reading →

WordCamp Birmingham

It’s been 16 years since Anna was last in Birmingham, Alabama! She’s excited to be back y’all, for WordCamp Birmingham 2018. This is Anna’s second time speaking at a WordCamp for 2018, following WordCamp Albuquerque earlier in the year! To buy tickets go here The lovely organizing team at WordCamp Birmingham spotlighted Anna on their website earlier this week, alongside two other speakers! She will be giving two talks at WordCamp Birmingham – 5 Things WordPress Users need to know about Copyright and Intellectual Property Continue reading →

This is a “must attend” conference in the Military Community Marketing Space

It’s time to buy your tickets for the Military Influencer Conference:  calling all Veteran and Military Spouse Advocates, Business owners, and Online Entrepreneurs, and those companies seeking to market to the military community! There is a conference I think is a “must attend” for 2018. If you want to understand how to market to the military community, if you want to succeed as a military connected entrepreneur, or if you want to build a platform, business, or organization serving clients outside of the military community: Continue reading →