Tag Archives: legal writing

Why our CEO is working on a Doctoral degree

Our CEO is working on a doctoral degree in English Language and Literature. Why? To serve you better. Yes, she knows that doctoral degrees don’t always increase financial earning capacity, but she is insatiable about learning how to write more effectively, develop better arguments, and explain complicated ideas to non-specialist audiences. Audiences like your law firm’s clients. She wants to reinforce her education and experience teaching others how to write well. Her pedagogical training and experience teaching/lecturing/working as a teaching assistant at four universities means Continue reading →

5 reasons why your law firm should not have a blog

It might seem strange for a company that provides specialist legal content to explain why you law firm should not have a blog, but we pride ourselves on our honesty! When we speak to legal partners and solo attorneys we often find that they don’t know why they have a blog attached to their firm website, or if they do they don’t think it is doing them much good. As much as we create compelling and readable content about legal topics for non specialist audiences, Continue reading →

6 inbound marketing techniques every law firm should use

Inbound marketing is designed to draw prospective law firm clients to you. The idea is to turn searchers for information and services into observers, observers into clients, and clients into fans! These techniques are about getting the ears (and eyes) of the clients you want to have – once you have that opportunity you’re going to need to make the engagement happen, but that’s not what we’re focusing on in this article. In this article we will share 6 of the inbound marketing techniques every Continue reading →