Tag Archives: news

Why your non profit should be writing press releases

Whether you call them press releases, news releases, or media releases, and whether you consider them an “old media” form of communication, here is why your non profit should still be writing press releases. Simply put, instead of thinking about release as a way of gaining media coverage, think of it as an opportunity to gain media coverage and a valuable piece of marketing material. A press release is your message in your words. Think Broadly: send it out to print media outlets but don’t Continue reading →