Solo Attorney Marketing: 2018 Trends

The are two digital marketing trends that solo attorneys need to know about that make your marketing budget stretch and deliver real value in the form of authority building, reputation building, and generating leads for new clients while offering added value to your current clients. Video for solo attorney marketing Video isn’t just an emerging marketing technology, it is here to stay! Video enables both broadcasting possibilities and interactive uses. Let’s look at ways solo attorneys can use videos. Video Content for Law Firm Inbound Continue reading →

6 inbound marketing techniques every law firm should use

Inbound marketing is designed to draw prospective law firm clients to you. The idea is to turn searchers for information and services into observers, observers into clients, and clients into fans! These techniques are about getting the ears (and eyes) of the clients you want to have – once you have that opportunity you’re going to need to make the engagement happen, but that’s not what we’re focusing on in this article. In this article we will share 6 of the inbound marketing techniques every Continue reading →

Video didn’t kill the radio star

I love Radio. Video did not kill the radio star. There, I said it. I know that inbound marketing content creators are not supposed to love radio. But I do. The current and emerging marketing trend for video is coming at you from every side. I’ve dipped my toe into that pond – with moderate success. But even if i found incredible success with video, I believe that my long-term love will remain radio. Why? Because it is about substance more than form. It is Continue reading →

Pro Bono does not mean Free

So Pro bono does technically mean “provided without charge” but the reality is that Pro Bono does not mean free. It costs time and money to operate a pro bono program and it costs the participant organizations time and money to implement and execute the strategies agreed upon. They might not pay us money, but that doesn’t mean it is free.   Anna Blanch Rabe & Associates functions on an economic model that provides for 50% of our portfolio consisting of communications consulting work for Continue reading →

After School Programs

After school programs serve children and youth of all ages, and encompass a broad range of focus areas including academic support, mentoring, youth development, arts, and sports and recreation. Some well-known programs in the US include Boys and Girls Clubs of America. In Australia many after school programs are based on school property. Before and After School Program Options School-based programs Schools provide a variety of extracurricular programs (from sports to drama and various clubs, etc.) that young people can be engaged with after school. Continue reading →

Survival Kit for Graduate Students

A survival kit for Graduate students you say?! For some of you, it may be a cup of coffee first thing in the morning, hence: Coffee does more than Milton can, to justifie the ways of God to Man. There’s a variation on that quote from A.D. Houseman, if you know it. For others it may be getting your necessary 10 hugs a day –apparently that’s the number we all need to thrive — and for others still a hearty belly laugh! I am not Continue reading →

How to be a Networking Rockstar!

You want to know how to be a networking rockstar?! I have news for you. It is really quite simple: Be a real person interested in another real person. That’s it. Seriously. Everything else I have to share with you are tactics and techniques. Be a real person. I’m not going to wax lyrical about how you have to be an extrovert. Rather, I am going to encourage you to find ways to be yourself. By showing genuine interest in other people – and allowing Continue reading →